Brief
Develop the tone of voice and write the copy for a photographer’s online print shop.
Solution
Through meetings and discussions, I learned about Jen’s process and vision for her brand. I created a cohesive tone, from the about page to the titles, to inspire feelings of nostalgia and reflection, just like the photography itself.
Result
A clear and contemplative tone of voice that brings the collection together and complements the photographer’s style.
Post Swim
2019, giclée printed on archival epson enhanced matte paper
A shadow of a bathing suit hanging to dry is cast on a painted wall. This image captures a moment of reflection at a special place frequented by Jen since childhood and inspired her to launch the print shop.
